The 2020 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Gerald Subaru of Naperville dedicated locally to the Love Promise?

For over 70 years The Gerald Family has been dedicated to helping make a positive change in the lives of others by supporting our local communities and charitable organizations. We believe in the good work of the charities and groups we support and stand behind their efforts to make a difference in our communities

ADOPT Shelter Naperville, PAWS Chicago
Naperville Education Foundatio, YMCA, Boys & Girls Clubs of America, Big Brothers/Big Sisters
Families Helping Families, Hesed House, Arranmore Center for the Arts, Meals on Wheels, American Red Cross
The Edward Foundation, Turning Point Autism Foundatio, American Cancer Society, Hope on Wheels, Living Well Cancer Research
 Subaru Love Promise Heart

Love Promise Stories from Gerald Subaru of Naperville

Subaru and Gerald Subaru of Naperville believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Gerald Subaru = All In for Stopping Hunger  –  Catherine B

On a frigid February day, Katy pulled into the parking lot of the Aurora Food Pantry on Jericho Road. She was greeted by a friendly attendant who guided her and Jack, her husband, into a parking space. Katy called in advance and was told that she should arrive early to shop for food at the free market. She looked at her watch – 9:00 a.m. The Pantry would not open to the public for another hour. Katy watched dozens of volunteers unloading and sorting food from a small box truck – preparing for the busy distribution day ahead. The 140 space parking lot was at capacity. This was her first time at the Pantry. Katy and Jack live in a middle class neighborhood. They have been married for 35 years and have 3 children. All children are in college. Jack was always the primary financial provider throughout the course of the marriage – gainfully employed as an engineer. Katy cared for the couple’s home and children. Following the youngest son’s departure to college, Katy started working part-time for a retail establishment. 1 year ago, Jack suffered a stroke – and never made a full recovery. Jack was soon out of a job and eventually – his healthcare benefits ran out. In spite of her best efforts, Katy was unable to find a job that covered their expenses. As the months passed, Katy and Jack’s liquid savings diminished until there was nothing left. Torn, the couple was faced with a difficult decision – pay monthly expenses, including Jack’s hefty healthcare costs, or buy food. Katy and Jack chose their expenses and for three weeks – purchased no food. Finally Katy confided to her daughter what was happening. Through many tears on both ends of the line, Katy’s daughter helped her to locate the largest food pantry in the region – the Aurora Food Pantry. Katy learned that the Pantry feeds over 24,000 people a year in a free open market. The majority of food at the Pantry is recovered from local grocery stores that – due to consumer driven shopping preferences – would result in perfectly good food being tossed into a landfill. The Pantry recovers this delicious and nutritious food and brings it back to its facility. The food is then carefully sorted by volunteers and organized onto the shelves of the market. When Katy and Jack walked into the market, they were greeted by a friendly Pantry staff member who reviewed the intake paperwork with them. After providing a picture ID and a piece of mail, Katy and Jack were escorted to the waiting area until their number was called to head into the market. Since they were “first timers” – a volunteer was assigned to escort them through and answer any questions. Upon entering the Pantry market, Katy burst into tears and said, “It’s a real grocery store!” Her volunteer escort laughed and responded, “We get that a lot.” Katy and Jack grabbed a shopping cart and started filling it with items they needed: cereal, canned goods, dry goods, fresh meat, produce and dairy. Jack even spent time picking out cookies from the bakery department. “Chocolate chip!” he said with a smile on his face. By the end of their trip to the Pantry, and after being lifted up by dozens of loving volunteers, Katy and Jack left different than they came in. Katy had this to say, “When we first arrived at the Pantry, we were devastated. We felt so ashamed. By the time we left, we realized that sometimes hard things happen to real people – just like us. The angels of the Aurora Food Pantry reminded us that we don’t need to be ashamed to ask for help. After all, isn’t that why we are all here? To help each other?” Katy and Jack's story would not be possible without our friends at Gerald Subaru. The Aurora Food Pantry is privately funded - and without the generous support of Gerald - real people like Katy and Jack would not have access to good nutritious food when hard times hit. Aurora Food Pantry Executive Director Cat Battista had this to say, "Gerald Subaru represents a company that is 'all in' for its community. During the same month that Katy and Jack came and visited the Pantry for the first time, I remember Alec McKean showing up with an extremely generous check from the 'Share the Love' campaign. That was a hard month for the Pantry and we were so worried about meeting our financial obligations. And then just like that, Gerald showed up like a guardian angel making sure that no one would go hungry that month. Gerald is truly part of the Pantry family. They come to every major Pantry event and even volunteer in the market serving our neighbors." The Aurora Food Pantry is beyond grateful for its friends at Gerald Subaru.

Gerald Subaru + Waterford Place 07-12-19  –  Michelle M

Josephine, Sital,and Valerie had just finished a skin care class, complete with a facial and fresh makeup,at the Waterford Place Cancer Resource Center in Aurora Illinois. This class was led by Geralyn O’Brien, a licensed and oncology-focused aesthetician,who assists patients with skin care needs due the effects of cancer treatments. It was apparent by the beauty of these women that these treatments were effective. Alec McKean of Gerald Subaru was also on hand to deliver blankets to the women and display dozens more for those who will arrive in the upcoming weeks. Subaru and The Leukemia & Lymphoma Society are partners in the Subaru Loves to Care campaign, which distributes blankets and words of inspiration from the community to those who are struggling with life-threatening illness. This year, Gerald Subaru of Naperville chose the Waterford Place Cancer Resource Center to be the recipient. During the month of June, Subaru collected hand-written notes with words of encouragement and hope from employees and customers. In addition, they purchased warm, beautiful blankets to share with patients who come to the facility. Kelly Huggins gave us a tour of the center which provides services and support, free of charge, to anyone impacted by a cancer diagnosis. We were able to view the herb and vegetable garden, full kitchen and conference rooms,where they conduct seminars and classes. Patients are invited to attend these events and find solace with others who are struggling with the same trials.The goal of Waterford Place is to provide comforting, understanding and fortifying resources for those in any stage of treatment or survivorship. During these difficult times, patients and families can rely on Waterford Cancer Center, The Leukemia andLymphoma Society and Subaru for comfort and support. Our community is very fortunate to have such caring and compassionate programs that focuses not only on the illness, but also the person. Attending this event was extremely humbling and I was privileged to be part of this program.

Subaru Loves to Care  –  Sharon K

Linda Conlin and I would thank you for your generous donation of blankets for our patients! The blankets are more beautiful than we ever imagined, and our patients will be so appreciative. We will share them with our Plainfield Cancer Center, and the blankets will be given to our new radiation and chemotherapy patients. Thank you again for thinking of and caring for our patients. We are so grateful!

Gerald Subaru fights to end homelessness!  –  Elise M

The Gerald Family and Gerald Subaru have been such incredible supporters of our mission to end homelessness in our community. Their commitment to supporting organizations like Hesed House is truly incredible. We are so grateful to count Gerald Subaru as valued members of our "Hesed Family" and admire all the work they do to make our community a better place!

Hesed House Thanks Gerald Subaru!  –  Carolyn F

The Gerald Family has been amazing supporters of Hesed House through the Annual Kentucky Derby Gala. From the beginning, they were dedicated to the mission of Hesed House and the vision of this fundraiser. With their support and sponsorship, last year’s Kentucky Derby raised enough funds to help 312 individuals receive the services needed to become housed once again! Their generosity and partnership is critical in the work that is done at Hesed House!

Thank you for supporting our Veterans - Jim R  –  Jim R

Thank you to Jeff Gerald and Gerald Subaru for supporting the 9th Annual Lisle Rotary Charities Red, White and Blue Ball which was held on November 18, 2017. We were able to raise $7,500 for both Midwest Shelter for Homeless Veterans and Operation Support Our Troops -America. Amanda Hickman was very efficient and a pleasure to work with. I immediately sensed Gerald Subaru recognized the importance of supporting both our active duty troops and our Veterans. Thank you again.

Celebrating 45 Years of Nature!  –  Scott L

The Conservation Foundation celebrated its 45th Anniversary in 2017, with a series of events celebrating our mission and commitment to helping nature in our local communities. Gerald Subaru has been a wonderful partner with us in our celebratory year, and it really shows their leadership and commitment to helping local nonprofits. Recently, we held our final celebration, a 45th Anniversary Party and Mission Fair, at Danada House Forest Preserve. We had over 200 guests in attendance, and they all got to walk past a Subaru on their way to the front door. In addition, we were grateful that Amanda Hickman could attend our event. It means a lot to us that Gerald Subaru values their partnership with us, and we could not be happier to have their friendship. Our 45th Anniversary year would simply not have been as successful without partners like Gerald Subaru - thank you for all you do to help us and others in the western suburbs!

Thank You Gerald Subaru Naperville!  –  Tom H

Thank you Gerald Subaru of Naperville for your continued support and partnership with the Healthy Driven Naperville Half Marathon & 5K. As the second largest charity event in Naperville, our Charity Partners and Charity Runners have raised more than $1.2 million over the last five years. It’s a pleasure to work with Alec, Amanda, and the entire Gerald Family!

Thank you from Bridge Communities!  –  Lisa D

We are so grateful to Gerald and all they do to help the families of Bridge Communities obtain a reliable, safe vehicle. One example of their generosity is with one of our current clients, Maria. Maria and her four children were couch surfing, sleeping in her car and, occasionally, staying in a motel before she found Bridge Communities. She joined our Bridge family and moved into one of our safe apartments. Maria's sedan was no longer worth repairing, so we took her to Gerald, who has been generously helping our transitional housing families for over 20 years. The purchase experience was such a delight for this family. Maria, her four children and her three Bridge mentors were treated like royalty in the showroom.Between Maria's tax return, support from Bridge and a large discount from Gerald, Maria and the children drove off in a beautiful, gently used van. Thank you, Gerald, for putting families like Maria's on the road to success!

Aurora Food Pantry Loves Gerald Subaru!!  –  Marilyn W

Aurora Food Pantry offers its deep gratitude and appreciation to Gerald Subaru of North Aurora for supporting our food distribution programs, which serve 23,000 different persons, including 9,000 children, 2,300 seniors and 500 veterans. Through its generosity and love for the community, Gerald Subaru has helped ensure that no one in our community goes hungry because they cannot afford to buy food. We are grateful for their partnership in combating hunger and helping our overall community stay healthy and productive.

Gerald Subaru Shares the Love with Little Friends  –  Renee M

Little Friends was thrilled to be named beneficiary of Gerald Subaru and Gerald Auto Group's WGN and Chicago Blackhawks radio promotion for the 2017-2018 NHL Season. For every goal scored by a Blackhawk this season, Gerald Subaru, or another dealership in the Gerald Auto Group, will make a $100 donation to Little Friends of Naperville. Gerald Subaru, Gerald Auto Group and the Gerald Family have a long and dedicated history of philanthropy, including several generous gifts to Little Friends. This is just another example of their support for our mission of empowering children and adults with special challenges, and their families, to live fulfilling lives in their communities. We are deeply appreciative of their generosity and look forward to our continued partnership!

Marmion Academy Thanks Gerald Subaru Naperville!  –  Bill F

We would like to thank Gerald Subaru in Naperville for their support of Marmion Academy. Through their generous sponsorship, we’re able to provide financial assistance to area families seeking the spiritual, academic and leadership foundation that Marmion provides. Since 1933, Marmion has assisted in developing young men throughout the Fox Valley and beyond into responsible citizens. We thank the Gerald Subaru family for their support of our mission.

Lemons of Love Autobahn Track Day  –  Sarah M

We are so grateful Gerald Subaru was able to be a part of the Lemons of Love Autobahn Track Day during the summer! Having a local dealership support a charity close to us is truly a heartwarming thing. Gerald Subaru was kind enough to bring a few of their salespeople, a tent and one of their BRAND NEW cars to display for all of our attendees. We certainly would not have been able to host a successful Track Day without their help and dedication to the event. Lemons of Love is forever grateful and can't wait to do it again next year! Thanks Gerald Subaru and Team!

Great Community Support  –  Tom W

I would like to thank The Gerald Family and The Gerald Auto Group for their great support and sponsorship regarding our K-9 Frisbee World Championship events over the Labor Day weekend. They have supported us for over 10 years now, and along with other great companies around the Naperville area, we have put on events that attract contestants from all over the world. We had coverage from WGN and FOX TV, along with the local papers that came out to promote these events. With that, we hope the millions of media hits from this coverage come back with customers for the Gerald group. This great family helps out many charitable organizations around our area and support many groups. We couldn't do what we do without this support.A special shout out to Amanda Hickman who is our contact from The Gerald Auto Group . She is a pleasure to work with. :-)Thank you again,Tom Wehrli and The Ashley Whippet K-9 Frisbee World Championships.

Thank you from Ronald McDonald Family Room!  –  Brittany R

Ronald McDonald Family Room in Edward Hospital, located in the pediatric unit, provides families enduring a hospital stay with their young children with a welcoming space to rest, eat a meal, and rejuvenate. Thanks to generous supporters like Gerald Subaru, the Family Room has served more than 5,500 families since opening in 2012. As a sponsor of our 2017 “Uncork Your Support” wine and craft beer tasting event, Gerald Subaru helped to raise $74,000, and we could not be more thankful. Because of the generous spirit of the community and Gerald Subaru we were able to make this year's event our most successful yet! THANK YOU!

Thank you Gerald Subaru of Naperville!  –  Alicea S

Make-A-Wish thanks Gerald Subaru of North Aurora and Gerald Subaru in Naperville for their participation and sponsorship of the sixth annual Penguin Plunge in Ottowa, Il. In frosty 17 degree temperatures, over 400 brave participants jumped in to the frigid waters of the Heritage Harbor to raise over $160,000 for Make-A-Wish Illinois. Gerald Subaru contributed an event sponsorship and were on-site at the event handing out towels to the jumpers. Nationally, Subaru supports Make-A-Wish through the holiday Share the Love event. Customers who purchased or leased a new Subaru vehicle could select from a list of charities to receive a $250 donation from Subaru of America. Last year in Illinois, the efforts of local dealerships raised over $80,000 for Make-A-Wish Illinois through Share the Love, and over $3 million nation-wide. Make-A-Wish uses these funds to grant incredible wishes to children battling life-threatening illnesses, to provide them with hope, strength and joy.

Thank you for being a Race Wheaton partner!  –  Carey M

Amanda and her team at Gerald Subaru have been an incredible Race Wheaton partner. Not only does their financial support benefit a variety of causes - animal welfare and conservation efforts at Cosley Zoo; historic preservation at the DuPage County Historical Museum; and helping create barrier-free play at the Sensory Garden Playground - their enthusiasm and excitement at the Fun Run in Color; Cosley Zoo Run for the Animals; Light the Torch Night Run; and Reindeer Run has helped energize more than 6,000 runners this year. Thank you for your continued support and commitment - we couldn't do it without you!

Thank you, Gerald Subaru!  –  Bridge C

Bridge Communities is thankful for Gerald Subaru and the Share the Love event. Because of you, we are bringing families out of homelessness and into homes with restored hope and confidence. Each year, Bridge Communities provides safe housing for 130+ homeless families in DuPage County, connecting them with mentoring, financial coaching, employment assistance, tutoring, parenting classes, counseling and more. All of these resources, supported in part by the generosity of Gerald Subaru, ensure that families can recover from the trauma of homelessness and lay the foundation for a strong, self-sufficient future--so that they will never be homeless again. Support from community partners like you Gerald Subaru is inspiring to others and essential to the families served by Bridge Communities. We are grateful that you believe in helping us end suburban homelessness, one family at a time. Thank you!

Gerald Subaru Supports Preschoolers!  –  Diana H

Hobson Cooperative Nursery School in Naperville is so thankful for the support of Gerald Auto Group! For two years now, Gerald Auto Group has helped us to continue providing our students with an experience-based environment where children have opportunities that support their creativity and expand their understanding of the world around them. Because of the support by Gerald, our young children can continue to learn by doing! Kids can explore their world, discover new information and organize it in many ways that are meaningful to them. Hobson has enjoyed a long history in Naperville’s original one-room schoolhouse and its adjoining woods and this unique location has allowed us to provide our children with a connection to nature not easily found in our community’s schools. Our children enjoy outside play everyday, often exploring the woods with their classes. Doug Gerald has been a champion for Hobson parents and students and it has been a pleasure to work with Amanda Hickman; she even came to our annual fundraiser and witnessed the magical community that is Hobson. On behalf of the Hobson Director, Board, Alumni and families, THANK YOU FOR BELIEVING IN WHAT WE DO!! Please see link for Naperville Patch coverage: (Pictured are: Beth Wilson (Hobson Director), Amanda Hickman (Gerald Auto Group), and Kate Boyle (Hobson President, 2016)

Subaru Supports Local Musicians  –  Amanda H

Gerald Subaru has graciously supported our concerts at Arranmore Farm & Polo Club for the past 5 seasons. Through their generous support, we are able to bring our CabCab concert series to the community. These open-air musical events are held on the pristine, expansive lawn of Arranmore Farm & Polo Club. Families are treated to an eclectic mix of music performed by our favorite, hand-selected performers who have come together to form the one-of-a-kind cover band. Some of our favorite scenes are seeing young children dance with their parents or grandparents, young mothers dancing with their newborns in the back field (saying- thank you—it’s been months since I’ve been out!), neighbors coming together, birthday traditions, first dates- people just enjoying an incredible evening together. Having grown up in Naperville, it’s inspiring to see how the the Gerald's love our town and they continue to enhance our lives. For that, I’m truly grateful. Shannon Greene Robb

Naperville CARES  –  Michelle I

Naperville CARES greatly appreciates the donation from Gerald Subaru of Naperville as a result of the Share the Love event. The following information illustrates what this contribution has meant to our clients since CARES received the funds and has only partially spent. Fourteen clients were able to pay their rent, one client was assisted with a security deposit so that the family could move to more affordable housing, three clients did not have to experience utility shut off, one family was able to pay their mortgage, one mother was able to pay for almost one month of childcare so that she could continue working and one client’s health premium was paid so that she could focus on her recovery from cancer. In summary, twenty-one different clients in our own community received the emergency assistance they needed. The total number of clients affected by this generous donation is considerably larger given that many have children and spouses.

Gerald Subaru: Our Most Proactive Partner!  –  Scott L

What amazes me about Gerald Subaru is not how supportive they are to the community. What amazes me is how proactive they are in doing so. We have had support from Gerald Subaru for several of our events and programs. As the local non-profit working on land conservation and water quality in our region, Gerald Subaru clearly helps with Subarus commitment to nature. The Subaru slogan Subaru Loves the Earth is fulfilled in our local neighborhoods by the continued support we receive from Gerald Subaru. But that is not the most impressive part. In many cases, Gerald Subaru proactively contacts us about our programs before we can even reach out to them. They are the single most proactive corporate partner we have. Their persistence shows us how much our work and mission mean to them. We know that the Gerald family cares about our work with the environment, because we have seen them at our events. We always look forward to partnering with Gerald Subaru. We consider ourselves fortunate that they have chosen to support our work with the environment at the local community level in the western suburbs. Most of all, we appreciate how seriously they take their commitment to corporate citizenship and the way they seek out opportunities to help.