The 2022 Subaru Love Promise Customer and Community Commitment Award

The 2022 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2022 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Gerald Subaru of Naperville dedicated locally to the Love Promise?

For over 70 years The Gerald Family has been dedicated to helping make a positive change in the lives of others by supporting our local communities and charitable organizations. We believe in the good work of the charities and groups we support and stand behind their efforts to make a difference in our communities

ADOPT Shelter Naperville, PAWS Chicago

Naperville Education Foundatio, YMCA, Boys & Girls Clubs of America, Big Brothers/Big Sisters

Families Helping Families, Hesed House, Arranmore Center for the Arts, Meals on Wheels, American Red Cross

The Edward Foundation, Turning Point Autism Foundatio, American Cancer Society, Hope on Wheels, Living Well Cancer Research

Did Gerald Subaru of Naperville go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Gerald Subaru of Naperville

Subaru and Gerald Subaru of Naperville believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Cocoa & Kindness - Marion R

For the past two year’s Gerald Subaru of Naperville has been involved with our Cocoa & Kindness fundraiser that does so much more than raise funds! It connects kids, families and the community. Purchasers of Cocoa & Kindness boxes enjoyed spreading kindness to themselves, giving them to someone they care about, or donating them to front-line workers. This past year more than 170 of the 500 boxes were purchased to be donated to the teachers, healthcare workers, veterans, police and fire. These random acts of kindness gave our frontline workers a little boost during a tough year and expressed gratitude to them for their hard work. I am sure the ripple effects of those gifts that you helped create are still impacting the community today. Gerald Subaru of Naperville’s support of this event helped us raise the funds needed to empower hundreds of children to live each day with good character – inviting a new friend to join the group, persevering in the face of challenges, using self-awareness to make good choices, and much more – and give back to the community. Inside Out Club programs are unique in that they combine social and emotional learning with service learning for children ages 3-12. If you’d like to learn more, please visit our website Thank you, Gerald Subaru of Naperville, for caring for others, supporting our mission and setting an example of how a company can create positive change.

Inside Out Club
Cocoa & Kindness

Little Friends - Jason A

Little Friends Inc. is proud to celebrate a long history and an amazing partnership with Gerald Subaru of Naperville / Gerald Auto Group that spans more than 35 years. While there are many positive instances in which we could highlight over the years, it is the dealership's response to COVID and its impact on our agency that we focus our attention on for this Love Promise story. Our story takes place in the summer of 2020. It was increasingly clear we would not be able to host our signature fundraiser in person. In place of one large event, our agency elected to try and host small dinners. This was significant as we were changing the script of an event that we had previously held for the past 44 years. Our agency made a commitment to provide financial support for the catering costs for these dinners, and our challenge was to identify a local business willing to underwrite the costs. Gerald Subaru of Naperville answered the call and in substantial ways. In place of dozens of corporate sponsors who provided financial support in previous years, we leaned on the dealership as our exclusive corporate partner. In addition to financial support, the retailer donated a car that was able to be displayed at each of these dinners as well. This new experiment using mini-dinners in place of one large event was a major success, especially after people started to feel like they could reconnect as a smaller group of individuals. As one illustration, Little Friends secured a two-year pledge of $250,000 from a couple who had no prior knowledge about our agency. They didn’t usually attend large dinners, but they were willing to attend a backyard BBQ hosted by their long-time neighbor. Upon receiving their invitation, the couple toured our campus the morning of the party and they issued their donation that same night. We give thanks to Gerald Subaru of Naperville for helping us achieve this type of success. Their willingness to link up with our agency to help us think outside of the box was a game-changer and clearly a highlight of an otherwise challenging year. To show our appreciation for their many years of service and support, our CEO honored dealership President/CEO Doug Gerald and Gerald Subaru of Naperville with a Lifetime Achievement Award at our 1965 Society Dinner.

Little Friends, Inc
Little Friends

Subaru Loves Pets - West Suburban Humane Society - Christina M

Jan and Mickey lost their 18-year-old Labrador retriever 3 years ago and have been looking for a new dog ever since. They are a very active retired couple who deliver meals to house-bound neighbors. Mickey is a former Marine who still runs three miles a day. Jan and Mickey wanted to come to the West Suburban Humane Society adoption event at Gerald Subaru of Naperville on October 23rd because they relished this unique opportunity to meet several rescue dogs at once. Mickey says it has been hard to rescue during Covid because he and Jan have to make an appointment to meet one dog at a time and dogs are being adopted before they can call for an appointment. Jan and Mickey attended West Suburban Humane Society’s adoption event at Gerald Subaru of Naperville on October 23rd and felt a connection with two WSHS dogs. After deliberation, Jan and Mickey decided that “Gucci” was the dog for them. A 5-year-old cattle dog, Gucci quickly displayed affection toward both Jan and Mickey. Mickey is going to see if Gucci wants to come along on his daily runs. Jan says that she feels like Gucci chose them and they are so happy that their 3-year search for their next best friend is complete. Thanks to Gerald Subaru of Naperville's grant of $3,100, West Suburban Humane Society matched 42 pets with new families and heard lots of stories just like Jan and Mickey's! Gerald Subaru of Naperville also hosted WSHS' first off-site adoption event which was a huge success! 15 families visted with seven dogs on October 23rd and four dogs found homes in just three hours! We at West Suburban Humane Society are so appreciative of all of the ways Gerald Subaru of Naperville, and its employees, support our cats and dogs.

West Suburban Humane Society
Subaru Loves Pets - West Suburban Humane Society


Gerald Subaru has been the Premier Sponsor of Feed My Staring Children’s Feed The Need MobilePack™ in Naperville, IL in 2020 & 2021. The “Love Promise” was donating 233,333 meals and volunteering to pack theses meals that provided 1 meal per day for 640 children for 1 year! The Feed the Need Community MobilePack™ has produced over 8.5 million meals and feeding over 23,500 children with dedicated volunteers and sponsors committed to saving starving children with a simple meal, Subaru’s sponsorship means children will survive! A Christian nonprofit founded in 1987, Feed My Starving Children tackles world hunger by sending volunteer-packed, nutritious meals to 70 countries, where they’re used to operate orphanages, schools, clinics and feeding programs to break the cycle of poverty. Last year, FMSC pack 267 million meals to feed more than 732,000 kids daily for a year. The Minnesota-based charity spends more than 86% of total annual donations directly on feeding kids. Your support to Feed My Starving Children and to the kids we are able to feed around the world is an inspiration to us and know we are all making a difference in a child’s life. “Turning hunger into hope” In sincerest appreciation, Robert Huebner Co-Founder Feed The Need Community MobilePack™

Feed the Need Community MobilePack

Promoting Health and Fitness in Naperville - Tom H

Naperville Half Marathon Races is thankful that Gerald Subaru of Naperville has partnered with us as Title sponsor of our charity program for the Healthy Driven Naperville Half Marathon and 5K.Promoting health and fitness throughout the Fox Valley communities, the Half Marathon, 5K, and Kid’s marathon offers the opportunity to run or walk for a healthy lifestyle. Our Charity program has become one of Naperville’s largest fund raiser events helping our neighbors in need raising $450,000.00 in 2019. It is with sincere gratitude to Gerald Subaru of Naperville for being a valued sponsor at this year’s event. Tom Horvath Co-Race Director

Healthy Driven Naperville Half Marathon & 5K
Promoting Health and Fitness in Naperville

Little Friends Loves Gerald - Jason A

Little Friends Inc. is pleased to submit a Love Promise story on behalf of Gerald Subaru and its impact over the years. Our love story with the dealership begins nearly 30 years ago, thanks to a legacy of support that was established by Neil Gerald who presided over the company for many years. Neil and his wife Ginny have tirelessly supported agencies like ours around the greater Naperville area for many years. Because of their support, nearly two generations of children with special needs and adults with intellectual and developmental disabilities have received key resources in fulfillment of the agency’s mission. We celebrate the Gerald’s and their continued commitment to support causes like Little Friends through their son Doug who is the President/CEO of Gerald Auto Group. It is Doug’s vision and the commitment Gerald Subaru over the past year to which we focus our appreciation for this Love Promise story. Slightly more than 13 months ago the world changed forever when the World Health Organization formally announced the COVID-19 pandemic. Shortly thereafter, many nonprofits, including Little Friends, were soon faced with a grim reality that access to corporate investors and individual donors would likely “dry up” and this could last for many months. Fortunately, Little Friends was able to lean on Gerald Subaru for support during those difficult first few months of transition. We were selected as the Charity Partner for the 2019 Share the Love campaign, and we were presented with a $78,300 check that arrived only weeks after the pandemic officially arrived. Those funds were critical for our agency to receive as we entered those difficult months that followed. Months later, it was apparent our agency was not going to be able to host its annual fundraiser for the first time in 47 years. We introduced a different type of fundraising experience and Gerald Subaru stepped forward as our exclusive corporate sponsor to ensure our success. With their investment of $25,000 nearly all of our expenses were covered, allowing for a majority of the funds raised to directly support our mission. We are in a much better position as an agency because of the commitment and support of Gerald Subaru as our agency continues to navigate the realities of COVID. We are indebted to the leadership team and staff at Gerald Subaru for the positive impact they have had on those we serve and our agency. Thank you, Gerald Subaru, for all the LOVE you have shared over the years from which we are truly grateful.

Little Friends Inc
Little Friends Loves Gerald

Gerald Subaru steps up during Covid-19! - Christina M

The Covid-19 pandemic has presented the West Suburban Humane Society (WSHS) with many challenges over the past year. WSHS had to cancel many of our in-person events, close our Adoption Center to the public and re-create our pet adoption procedures to minimize contact between adopters, staff and volunteers. Over the past year, the support WSHS has received from Gerald Subaru of Naperville has been very gratifying and appreciated! Gerald Subaru helped WSHS promote its animals online since we couldn't promote them as much in person, Gerald maintained its support of WSHS events even though they were virtual, and Gerald's staff has been a great resource for bouncing ideas off of and collaborating with as we all try to negotiate this pandemic. Thanks to Gerald Subaru of Naperville and their great staff, WSHS has been able to not only weather the Covid-19 pandemic, but to increase our focus on community support for all animal owners. We love our partnership with Gerald Subaru of Naperville!

West Suburban Humane Society
Gerald Subaru steps up during Covid-19!

Gerald Subaru helped a dog find his new home! - Christina M

Single dad David recently opened his own business so is watching every dollar. David had also promised his son that they would get a dog as both of them thought their lives could benefit from the love and care a dog brings to a home. David heard about Gerald Subaru of Naperville's and WSHS' Adopt a Dog celebration from a friend and began perusing WSHS' adoptable animals. He made an appointment to meet a dog named Wink, a black and white terrier mix who came to the Chicago suburbs from a rural Illinois county shelter. It was love at first sight and David took Wink home that very day! David, his son, and Wink now make a great trio and are having lots of play sessions and walks in the gorgeous fall weather. Wink even tries to participate in David's Zoom conferences. Thank you to Gerald Subaru of Naperville for helping bring David and Wink together!

West Suburban Humane Society
Gerald Subaru helped a dog find his new home!

Gerald Subaru = All In for Stopping Hunger - Catherine B

On a frigid February day, Katy pulled into the parking lot of the Aurora Food Pantry on Jericho Road. She was greeted by a friendly attendant who guided her and Jack, her husband, into a parking space. Katy called in advance and was told that she should arrive early to shop for food at the free market. She looked at her watch – 9:00 a.m. The Pantry would not open to the public for another hour. Katy watched dozens of volunteers unloading and sorting food from a small box truck – preparing for the busy distribution day ahead. The 140 space parking lot was at capacity. This was her first time at the Pantry. Katy and Jack live in a middle class neighborhood. They have been married for 35 years and have 3 children. All children are in college. Jack was always the primary financial provider throughout the course of the marriage – gainfully employed as an engineer. Katy cared for the couple’s home and children. Following the youngest son’s departure to college, Katy started working part-time for a retail establishment. 1 year ago, Jack suffered a stroke – and never made a full recovery. Jack was soon out of a job and eventually – his healthcare benefits ran out. In spite of her best efforts, Katy was unable to find a job that covered their expenses. As the months passed, Katy and Jack’s liquid savings diminished until there was nothing left. Torn, the couple was faced with a difficult decision – pay monthly expenses, including Jack’s hefty healthcare costs, or buy food. Katy and Jack chose their expenses and for three weeks – purchased no food. Finally Katy confided to her daughter what was happening. Through many tears on both ends of the line, Katy’s daughter helped her to locate the largest food pantry in the region – the Aurora Food Pantry. Katy learned that the Pantry feeds over 24,000 people a year in a free open market. The majority of food at the Pantry is recovered from local grocery stores that – due to consumer driven shopping preferences – would result in perfectly good food being tossed into a landfill. The Pantry recovers this delicious and nutritious food and brings it back to its facility. The food is then carefully sorted by volunteers and organized onto the shelves of the market. When Katy and Jack walked into the market, they were greeted by a friendly Pantry staff member who reviewed the intake paperwork with them. After providing a picture ID and a piece of mail, Katy and Jack were escorted to the waiting area until their number was called to head into the market. Since they were “first timers” – a volunteer was assigned to escort them through and answer any questions. Upon entering the Pantry market, Katy burst into tears and said, “It’s a real grocery store!” Her volunteer escort laughed and responded, “We get that a lot.” Katy and Jack grabbed a shopping cart and started filling it with items they needed: cereal, canned goods, dry goods, fresh meat, produce and dairy. Jack even spent time picking out cookies from the bakery department. “Chocolate chip!” he said with a smile on his face. By the end of their trip to the Pantry, and after being lifted up by dozens of loving volunteers, Katy and Jack left different than they came in. Katy had this to say, “When we first arrived at the Pantry, we were devastated. We felt so ashamed. By the time we left, we realized that sometimes hard things happen to real people – just like us. The angels of the Aurora Food Pantry reminded us that we don’t need to be ashamed to ask for help. After all, isn’t that why we are all here? To help each other?” Katy and Jack's story would not be possible without our friends at Gerald Subaru. The Aurora Food Pantry is privately funded - and without the generous support of Gerald - real people like Katy and Jack would not have access to good nutritious food when hard times hit. Aurora Food Pantry Executive Director Cat Battista had this to say, "Gerald Subaru represents a company that is 'all in' for its community. During the same month that Katy and Jack came and visited the Pantry for the first time, I remember Alec McKean showing up with an extremely generous check from the 'Share the Love' campaign. That was a hard month for the Pantry and we were so worried about meeting our financial obligations. And then just like that, Gerald showed up like a guardian angel making sure that no one would go hungry that month. Gerald is truly part of the Pantry family. They come to every major Pantry event and even volunteer in the market serving our neighbors." The Aurora Food Pantry is beyond grateful for its friends at Gerald Subaru.

Aurora Food Pantry
Gerald Subaru = All In for Stopping Hunger

Gerald Subaru + Waterford Place 07-12-19 - Michelle M

Josephine, Sital,and Valerie had just finished a skin care class, complete with a facial and fresh makeup,at the Waterford Place Cancer Resource Center in Aurora Illinois. This class was led by Geralyn O’Brien, a licensed and oncology-focused aesthetician,who assists patients with skin care needs due the effects of cancer treatments. It was apparent by the beauty of these women that these treatments were effective. Alec McKean of Gerald Subaru was also on hand to deliver blankets to the women and display dozens more for those who will arrive in the upcoming weeks. Subaru and The Leukemia & Lymphoma Society are partners in the Subaru Loves to Care campaign, which distributes blankets and words of inspiration from the community to those who are struggling with life-threatening illness. This year, Gerald Subaru of Naperville chose the Waterford Place Cancer Resource Center to be the recipient. During the month of June, Subaru collected hand-written notes with words of encouragement and hope from employees and customers. In addition, they purchased warm, beautiful blankets to share with patients who come to the facility. Kelly Huggins gave us a tour of the center which provides services and support, free of charge, to anyone impacted by a cancer diagnosis. We were able to view the herb and vegetable garden, full kitchen and conference rooms,where they conduct seminars and classes. Patients are invited to attend these events and find solace with others who are struggling with the same trials.The goal of Waterford Place is to provide comforting, understanding and fortifying resources for those in any stage of treatment or survivorship. During these difficult times, patients and families can rely on Waterford Cancer Center, The Leukemia andLymphoma Society and Subaru for comfort and support. Our community is very fortunate to have such caring and compassionate programs that focuses not only on the illness, but also the person. Attending this event was extremely humbling and I was privileged to be part of this program.

The Leukemia & Lymphoma Society/IL
Gerald Subaru + Waterford Place 07-12-19